AI Insights · Timothy · July 2022
Top Beauty Retail Apps on iOS in Italy Q2 2022
A look at the performance of the top 5 beauty retail apps on iOS in Italy during Q2 2022, based on weekly downloads and active users.
The beauty retail sector on iOS in Italy showed diverse trends in Q2 2022. Here is an overview of the performance of the top 5 beauty retail apps in this period.
Douglas - Parfüm & Kosmetik saw fluctuations in its weekly downloads, peaking at around 4.8K in mid-April and dipping to approximately 1.8K in early June. The app maintained a relatively steady number of weekly active users, ranging from about 19.7K to 26.1K throughout the quarter.
versione obsoleta - Sephora experienced a varied download pattern, with a high of around 3.9K downloads in late March and a low of approximately 2K in early May. The weekly active users ranged between 20.8K and 26.6K, showcasing a consistent engagement from its user base.
Notino: profumi e cosmetici had relatively lower download numbers, peaking at about 1.4K in late May. The weekly active users were stable, fluctuating between 3.7K and 4.4K throughout the quarter, indicating steady user interaction.
LOOKFANTASTIC: Beauty & Makeup showed a varied download trend, with a significant peak of around 1.5K in late May and a low of approximately 727 in late May. The weekly active users ranged from around 3.2K to 4K, reflecting consistent user engagement.
Marionnaud had the lowest download numbers among the top 5, with a high of approximately 1.6K in late May. Despite lower download numbers, the app maintained a stable presence in the market.
This data, sourced from Sensor Tower, provides a snapshot of the performance of these top beauty retail apps. For more detailed insights, visit Sensor Tower.
